Founders

What I’d Tell a First-Time Founder

· 7 min read

You do not need to know everything before you begin. You do need to become comfortable making decisions while the picture is incomplete.

Pay attention to the problem before you fall in love with the solution. Talk to customers earlier than feels comfortable. Protect cash. Hire for judgment, not just credentials. And do not confuse activity with traction.

The first version of your business will teach you more than a perfect plan ever could, but only if you stay close enough to the work to hear what it is telling you.

Build something useful, tell the truth about what is not working, and remember that the business is a vehicle for creating value — not a test of your worth.